Personal Growth was founded in Tokyo with one conviction: that consistency with small, daily habits — not dramatic life overhauls — is the true path to lasting change.
In 2022, our founder Yuki Tanaka struggled with burnout after years of chasing grand goals without sustainable systems underneath them. Each time a big resolution failed, motivation slipped further away.
Inspired by the science of behavioural psychology and the Japanese concept of kaizen — continuous, incremental improvement — Yuki began tracking just one tiny habit per day. Within three months, the results were transformative.
Personal Growth was built to share that discovery with the world: a clean, distraction-free platform for tracking the small actions that compound into remarkable lives.
We believe the smallest action taken today is infinitely more powerful than the perfect plan that never begins.
Showing up daily — even imperfectly — builds more lasting change than occasional bursts of extreme effort.
Complexity is the enemy of consistency. We design every tool and template to be as frictionless as possible.
Every method we recommend is grounded in peer-reviewed research on behaviour change, neuroscience, and psychology.
Personal growth is a universal human aspiration. Our tools and content are designed to be accessible to everyone.
We champion approaches that support mental wellbeing — not toxic hustle or perfectionism that leads to burnout.
To make personal growth accessible, enjoyable, and sustainable for every person on the planet — through the power of small, consistent daily habits.
We provide free tools, evidence-based methods, and an encouraging community to support people at every stage of their growth journey.
Former product designer turned habit researcher. Runs at 5 AM every morning, drinks too much green tea.
Behavioural psychologist with a passion for translating academic research into practical daily tools.
Writer, coach, and yoga teacher who believes that how you spend your mornings shapes your entire life.
"The secret of your future is hidden in your daily routine."
— Mike MurdockStart with one small habit today. Our tools, templates, and community are here to support every step.
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